22 June 2023

Businesses urged to become Wagga Council tourism partners and home in on growing visitor economy

| Jarryd Rowley
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man giving talk to group outdoors

Businesses are being encouraged to consider joining the Wagga Wagga Tourism Partner Program for 2023/24. Photo: Wagga Wagga City Council.

Local tourism businesses are being encouraged to join the Wagga Wagga Tourism Partner Program for 2023/24.

In its eighth year, the program looks to promote visitation to Wagga and surrounding towns by offering local businesses the opportunity to join forces with the Wagga Wagga City Council’s visitor economy and events team.

Businesses and WWCC’s events team will work on various tourism-focused initiatives including print and digital marketing planning and exclusive invitations to industry events and workshops.

WWCC destination and events coordinator Kimberly Parker said it was important for businesses and the economy and events team to work together to drive the region’s visitor economy.

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“As our city and region continue to grow, new visitor opportunities are emerging, each seeking unique experiences tailored to their needs and expectations,” Ms Parker said.

“With hundreds of tourism businesses in our city and the surrounding region, we are fortunate enough to offer a diverse range of attractions and experiences, making it crucial for our industry to collaborate and market our destination cohesively.”

Wagga Wagga and surrounds tourism will receive a boost in tourism recognition in 2024 with Wagga, Junee and Coolamon all playing host to more than 250 NSW delegates as part of the Local Government Destination and Visitor Economy Conference.

“There has never been a better time to jump on board this momentum to help drive our region’s visitor economy,” Ms Parker said.

Participants of the 2023/24 program will have the chance to work with several tourism publications including the Top Spots Guide and the Business Events and Conference Guide.

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The 2022/23 program delivered several successful initiatives, including COLLABS – a product and marketing campaign that focused on agritourism, local tourism creators and curated tourism.

WWCC estimates that Wagga Wagga attracts more than 1.3 million visitors each year, with over $385 million being injected into the local economy from tourism alone.

Businesses must be within a 120 km radius of the Wagga Wagga LGA to be eligible for the program and must play a role within categories of accommodation, attractions, food or retailers.

Enterprises looking to sign up for the 2023/24 program are being encouraged to do so before Monday, 31 July, to be included in the 23/24 local visitors’ guide.

For further information or to join the program, contact the visitor economy team at [email protected] or on 1300 292 442.

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