Wagga Wagga City Council’s Visitor Economy Development Officer Cassandra Farquharson and Borambola Wines’ Tim McMullen are excited to launch the 2024 Wagga Wagga and Surrounds Visitors Guide. Photo: Jarryd Rowley.
Wagga Wagga City Council (WWCC) has launched its 2024 Wagga Wagga and Surrounds Vistors Guide highlighting the region’s signature attractions, food and wine venues and accommodation.
Launching just in time for a busy Christmas holiday period, the guide has been touted as the number one tool for tourists looking to enjoy the region’s best attractions.
Split into several sections, including ‘Natural wonders’, ‘Save the date’ and ‘Day trips’, the guide highlights the best of what the Wagga region has to offer, said WWCC’s Visitor Economy Development Officer Cassandra Farquharson.
“It really is just your one-stop shop for all the best things to uncover when visiting our Wagga and surrounds region,” she said.
“We’re so excited to be partnering with over 140 tourism businesses located in the surrounding region. There are plenty of ideas of things to see and do when visiting our region.
“There are 10 new listings in the guide compared to the 2023 version. There is also a new symbol highlighting free attractions.”
Ms Farquharson said council had partnered with six surrounding shires – Junee, Lockhart, Greater Hume, Snowy Valley, Coolamon and Cootamundra – to provide a well rounded guide for those visiting.
“Visitors don’t see local government area boundaries, so it becomes super important that we work with our surrounding councils to showcase the exciting experiences that are on offer,” she said.
“Tourism is a major industry for a number of regional areas across the country and Wagga is no different. Over 1.3 million people visit Wagga annually contributing $385 million into the economy each year.
“It is really important for businesses to promote themselves and the visitor’s guide is a fantastic way for them to do that.”
Borambola Wines managing director Tim McMullen said the winery had been a part of the visitors guide for more than 10 years.
“The guide has definitely helped showcase what we have to offer to not only tourists but people in Wagga too,” Mr McMullen said.
“Around the Christmas and new year period there is an uptake in the number of tourists visiting. Having a guide that people can come back to really helps. People visit for longer and see more things if they know what’s available.
“We’ve got people coming back for second looks to enjoy not only wine tastings but the historical information about the region and the venue.”
Mr McMullen said the guide was a fantastic tool for people to prepare for their visit and work out exactly what they want to do and see.
Copies of the 2024 Wagga Wagga and Surrounds Visitors Guide can be found at the Visitor Information Centre on Tarcutta Street or on the Visit Wagga website here.
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