3 July 2025

'A complete misunderstanding of their audience': Griffith MP calls for reversal of Seven programming loss

| By Jarryd Rowley
Start the conversation
Member for Murray Helen Dalton

Member for Murray Helen Dalton is calling on the WIN and Seven networks to return to the table to reverse the loss of Seven programming in the area. Photo: Helen Dalton MP/Parliament of NSW.

Griffith’s political leaders are calling on WIN and Seven Network leaders to reverse the loss of Channel 7 programming in the region.

Independent Member for Murray Helen Dalton has asked for an urgent meeting with WIN Television CEO Andrew Lancaster to discuss WIN’s sudden loss of free-to-air access to Seven Network programming that went into effect on 1 July.

Griffith lost a number of Seven Network programs, including Seven’s afternoon and evening news services, Home & Away, Sunrise and AFL and cricket broadcasts.

“At this stage, it’s hard to say why the agreement between Seven and WIN has broken down, but the people in my electorate should not lose access to the Seven shows on WIN,” Ms Dalton said.

Ms Dalton is also calling on the new Federal Minister for Communications, Anika Wells, to immediately investigate whether WIN TV is in breach of its broadcasting licence as a result of the reduced services.

READ ALSO Griffith officially loses free-to-air coverage of country’s two most popular sports

“WIN’s licences give the company a free-to-air broadcasting monopoly in some parts of regional Australia, which is why WIN has traditionally screened programming from networks Seven and Ten.

“Earlier this year, WIN also stopped screening programming that was sourced from Sky News.

“People need to understand how important free-to-air TV is to the lives of people in regional Australia. Our internet and mobile coverage is patchy at best, so we can’t use streaming services, including 7Plus.

“We don’t have easy access to information out here, like they do in the cities, and wholesale changes to broadcasting schedules have a devastating impact on our communities.

“The breakdown of the broadcast agreement between Seven West Media and WIN Television should never have been allowed to happen.

“This situation must be reversed immediately.”

READ ALSO Leeton trainer graduates from university, encourages early school leavers to follow dreams

Ms Dalton said she understood why local businesses were considering a boycott of advertising on WIN until the Seven programming was restored.

“Perhaps WIN thought they could make this change, and people wouldn’t get angry. If so, that demonstrates a complete misunderstanding of their audience and contempt for advertisers.

“The fact is that people in regional areas don’t see free-to-air TV as a luxury or as outdated technology. They see free-to-air TV as a lifeline, and that lifeline must be restored immediately.

“These changes represent further regional inequality and cultural disconnection, and that’s simply not acceptable.”

Free, trusted, local news, direct to your inbox

Keep up-to-date with what's happening around the Riverina by signing up for our free daily newsletter, delivered direct to your inbox.
Loading
By submitting your email address you are agreeing to Region Group's terms and conditions and privacy policy.

Start the conversation

Daily Digest

Want the best Riverina news delivered daily? Every day we package the most popular Riverina stories and send them straight to your inbox. Sign-up now for trusted local news that will never be behind a paywall.

By submitting your email address you are agreeing to Region Group's terms and conditions and privacy policy.