Director and co-founder of Vortex Entertainment Adam Drummond, Wagga Wagga City Council’s visitor economy development officer Cassandra Farquharson and Murrumbidgee Turf Club’s CEO Jason Ferrario have launched the 2025 Wagga Wagga + Surrounds visitors guide. Photo: Jarryd Rowley.
More than 160 Wagga Wagga businesses are featured in the 2025 Wagga Wagga + Surrounds visitors guide as the state’s biggest inland city showcases its appeal to the rest of the country.
The 68-page guide highlights various locations, including signature attractions, places to dine, boutique shopping, entertainment venues, and accommodation.
“Tourism is a key economic driver for our city, with Wagga Wagga welcoming 1.2 million visitors each year, contributing $385 million to the city’s economy,” Ms Parker said.
“The guide puts our best foot forward, showing visitors and those planning on visiting, exactly what they can uncover and experience across our city and surrounding region, and helps build on our visitation and economic footprint year-on-year.”
Wagga Wagga City Council’s visitor economy development officer Cassandra Farquharson said when people were planning their trip, they could pick the guide up at their closest visitor information centre anywhere in NSW.
“It really connects people to Wagga Wagga before they even visit,” she said.
“On top of our fantastic local businesses, we’re also really lucky to have an abundance of nature and outdoor experiences. So our front cover this year features Riverside Wagga Beach, which is a real drawcard for us, even today.”
Owner of Wagga’s Vortex Entertainment Adam Drummond said the release of the guide was perfect timing for the festive and school holiday period, which always resulted in an influx of visitors.
“As a new business in Wagga Wagga, one year in, we’re pleased to have products and promotions like the visitor guide showcasing what’s on offer across our region and helping attract new and repeat visitors through our doors and other businesses across the region,” Mr Drummond said.
“While our offering is a great family-friendly indoor activity, it’s also really important to know what else is in our region so we can recommend visitors to other great attractions while staying here – which is what the guide achieves.”
The Murrumbidgee Turf Club (MTC) is one of the region’s biggest draws and attracts more than 15,000 people during the Gold Cup weekend alone.
MTC CEO Jason Ferrario said as the MTC was of the most well-known businesses in Wagga, he felt it had a responsibility to showcase what the rest of the region had to offer by being involved with the guide.
“The fact that it [Gold Cup] is a two-day carnival that actually brings a lot of visitors to Wagga across that period of time means there is a flow-on effect with tourism,” he said.
“Restaurants that are solidly booked on the Thursday, Friday and Saturday nights, accommodation houses are well and truly sold out in advance, and people head into town for other entertainment.
“We also race 25 weekends of the year – by being a part of the guide we not only showcase the Murrumbidgee Turf Club but a bunch of other businesses as well.”
Copies are available now at the Wagga Wagga Visitor Information Centre, 183 Tarcutta Street, Wagga Wagga, or can be downloaded at www.visitwagga.com
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