Sculpted Jewels designer Roley McIntyre with one of the hidden LEGO items that treasure hunters need to find on Fitzmaurice Street. Photos: Chris Roe.
Jewellery designer Roley McIntyre is passionate about seeing Wagga’s Fitzmaurice Street precinct thrive and is inviting the community to get into the Christmas spirit with the annual Christmas LEGO Competition.
It will be the fourth time the team from Shop Fitzmaurice has staged the family-focused treasure hunt and both the event and the prize pool are getting bigger each year.
“The first time we did it, we had 12 businesses, but there are 39 businesses involved this year, so it is really growing and people have already been asking, ‘When’s the LEGO comp start?’,” Roley said.
The creative mind behind Sculpted Jewels coordinates Shop Fitzmaurice with the former proprietor of The Huntress, Rebekah Kirby, to promote their patch of the CBD.
After initially launching during COVID as a not-for-profit, Shop Fitzmaurice is now a company that Roley describes as “a labour of love”.
Entry forms include photos of all the hidden items, plus an extra one that got away!
As well as producing a brochure complete with a map of the precinct and its offerings, Shop Fitzmaurice has a website that includes a business directory and the entry form for the annual LEGO Competition.
The businesses involved have all contributed to the three overflowing Christmas hampers up for grabs and have each hidden a LEGO surprise in their storefront window.
“The whole idea is that they’re visible from the street at any time so that families can do the LEGO hunt early in the morning or the evening to avoid the summer heat,” Roley said.
“On the entry form, we have got pictures of 40 pieces of LEGO but one is missing, so you will only find 39 of them in the district.
“So you have to go around with the list of all the businesses and write down which one has which number LEGO.
“When you’ve worked out which is the missing one that got away, you circle it, then you hand it into any participating retailer, or you slide them underneath my door here at Sculpted Jewels.”
All the entries need to be in before 22 December, with three lucky winners to be drawn on the 23rd.
“This is just a fun way to give back,” Roley said.
“It’s a fun activity for families to do with their kids and it also provides exposure for all the fantastic businesses that we have.
“I think this area has changed a lot in the last few years and it’s really become a sort of a boutique end of town where you’ll find independent businesses, artisans and great restaurants and cafes.”
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